Emotion By Design - Greg Hoffman - Penguin Yayınevi - İNGİLİZCE SIFIR

Emotion By Design - Greg Hoffman - Penguin Yayınevi - İNGİLİZCE SIFIR KİTAP Emotion By Design: Creative Leadership Lessons from a Life at Nike İngiltere baskısıdır, Londra'dan alınmıştır. Sizin için gelmiş bir kitaptır, bir kargo uzağınızdadır. Yazar: Greg Hoffman

Dil: İngilizce

Basım: 2022 Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding Creativity is a Team SportDare to be RememberedLeave a Legacy, Not Just a MemoryOver the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN